Meet Larry Ford
Dr. Larry Ford is the Mental Performance and Sports Psychology Consultant for Hustle Inc. 405, specializing in helping athletes build the mindset, discipline, and resilience required to compete at an elite level. A former respiratory therapist turned behavioral health and performance expert, Dr. Ford integrates mental skills training, high-pressure decision-making, and emotional regulation to maximize on-field execution and long-term athletic development.
He has spent his career studying how the mind drives performance under stress—work that translates directly into his approach with Hustle Inc. 405 athletes.
In addition to his work with Hustle Inc. 405, Dr. Ford is one of a select group of mental health professionals who have exclusively served the National Basketball Players Association, giving him a unique perspective on what it takes to succeed and sustain excellence at the professional level. He is also the founder of Let’s Play Sports, a non-profit dedicated to using sports as a vehicle to teach young athletes determination, perseverance, leadership, and character on and off the field.
Whether he is preparing an athlete for a Friday night lights moment, a recruiting camp, or the next level of competition, Dr. Ford’s focus remains the same: developing mentally tough, emotionally intelligent competitors who can execute under pressure and carry those skills into every arena of life.
